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Receptivity makes digital advertising more valuable

Contxtful’s Receptivity AI suite delivers real-time curation to enhance demand and boost yield for digital inventory. By pinpointing top-performing ad placements just before bidding, it ensures maximum campaign efficiency and effectiveness.

Receptivity

  • Attentive people engage with content differently (scrolling, clicking, time spent, device handling, and various other interactions).

  • Our technology analyzes countless micro-patterns and pinpoints which ones have the greatest impact.

  • These micro-patterns are constantly changing.

  • We analyze them in real-time, just before the bid request to recognize attentive individuals one by one.

Advertisers spend 1.5x more on Receptive inventory

The Receptive inventory captured a larger share of the budget, resulting in a 20% increase in win rate, while the win rate of non-filtered inventory decreased accordingly.

Publishers and sell-side platforms (SSPs) that adopt Receptivity will secure a significantly larger share of the budget—1.5 times more than competitors not using the product. Consequently, Receptivity-enabled publishers and SSPs will increase their market share, while competitors will see theirs decline accordingly.